Partner applications open December 1. Brand and operator matching opens January 2027.

Partner vetting standard

Screened. Referenced. Visited. Re-checked.

Every partner in the GrowthSteer network was screened, referenced, met in person and scored before the first introduction, and has to keep earning its place. The network stays small on purpose.

Quick answer

Every partner applies online, submits documents, gives us five client references we call ourselves, and sits for a leadership interview. Operators who handle product (3PLs, warehouses, carriers, forwarders) are then visited in person at every facility, during a live shift, where we meet leadership, the account team and the floor team before they are admitted. Service providers complete a live working session instead. Everyone is scored on eight dimensions, re-confirms their profile every 90 days, sits a quarterly review, is re-checked annually, and can be removed.

ReferencesFive, called, with a required mix including a former client
OperatorsEvery facility walked in person before admission, and every year after
Service providersLive working session with the team you would actually get
ScorecardEight dimensions, three outcomes
Re-confirmationEvery 90 days, or paused from matching
Cost to applyNone. Commission only when an intro becomes a client

Overview

How every partner is onboarded.

Six stages to get in, five to stay in. The same bar for a 50-person 3PL and a 500-person software company; only the way we see the work differs.

  1. ApplyOne online application covers every category you serve. Hard-stop disclosures are screened automatically before anyone reads it.
  2. DocumentsCapabilities deck, insurance, certifications or licenses, rate card or pricing, and twelve months of performance data.
  3. Five references, calledNot emailed. A standard question set, and a required mix that includes a new client and a former one.
  4. Leadership interviewOwner or CEO plus the head of operations or delivery. Operator to operator.
  5. We see itOperators: an in-person visit to every facility, during a live shift. Service providers: a live working session with the team you would actually get.
  6. Scorecard, then agreementEight dimensions, scored by the person who did the visit. Admitted, admitted with conditions, or declined. The profile goes live only after the agreement is signed.

Two tracks

Operators are vetted differently from service providers.

A 3PL touches your inventory every day; a software vendor touches your data. Both matter, and we look at them in the way that actually exposes risk.

Operators

We see the operation in person before they are in the network.

3PLs, warehouses, cold storage, co-packers, carriers, forwarders, cross-docks. Anyone who physically touches product or freight.

Five references called, leadership and management met face to face, the floor team met on a live shift, every facility walked before admission, and re-walked every year.

Service providers

We meet the team you would actually get, not the sales team.

Software, marketplace and marketing agencies, customs brokers, consultants, finance and insurance, staffing, packaging and sourcing.

Five references called, founder and delivery leadership interviewed, and a live working session on their real product or a real client account before admission.

Operator track

We see the operation in person before they are in the network.

3PLs, warehouses, cold storage, co-packers, carriers, forwarders, cross-docks. Anyone who physically touches product or freight.

Fulfillment partnerships fail on the floor, not in the sales deck. That is why the operator track is the longest one we run, and why nobody is admitted on the strength of a conference-room tour.

Who we meet in person

The owner or CEO and the head of operations. The site GM and operations manager. The account team who would run a client's business day to day. The leads and associates on the floor who will receive, pick, pack and ship the product.

Getting in

  1. Application and disclosure screenOwnership, years operating, facilities, volumes, headcount, certifications, systems, insurance, client concentration, and anything pending: litigation, a sale, an insurance lapse. Commission terms accepted up front. Incomplete disclosures and hard-stop answers are declined automatically.
  2. Document reviewCapabilities deck, certificate of insurance, certifications as applicable (FDA registration, SQF or BRCGS, ISO, C-TPAT, hazmat), a sample contract and full rate card, an index of SOPs, and twelve months of reporting: inventory accuracy, order accuracy, on-time ship, dock-to-stock, claims. We read the rate card specifically for accessorials that never appear in a quote.
  3. Five client references, calledCalled by us, with a standard question set. The five must include two current clients of 12+ months, one client onboarded in the last six months, one client who went through a peak season with them, and one former client or a client who downsized. If they cannot name a former client we ask why. We ask about invoices versus quotes, what went wrong and how it was handled, response time when something broke, and whether they would sign again.
  4. Leadership interviewThe owner or CEO and the head of operations, in person where possible. Capacity plan for the next twelve months, client concentration, labor model and turnover, who they turn away and why, their worst month in the last two years and what they did about it, ownership intentions. We are listening for candor as much as for answers.
  5. In-person site visit, every facility, before admissionWe arrive during a live shift and walk receiving, put-away, pick, pack, returns and the dock, watching the work done at pace. We meet the site leadership, the account team who would run a client day to day, and the floor: the leads and associates who will handle the product. We ask them how a mis-pick is caught, what happens when a carrier misses a pickup, and how a new client's SKUs get set up. Their answers tell us whether the SOPs are real. We check scan validation at pick and pack, cycle-count cadence, housekeeping and safety, access control, temperature zones and monitoring where applicable, the WMS and RF tools actually in use, supervisor-to-associate ratio and temp-labor dependence. A facility we have not walked is not in the network. Carriers and forwarders: we visit the operating terminal or office, sit with dispatch, and review tracking and claims data on live loads.
  6. Scorecard decisionEight weighted dimensions, filled in by the person who did the visit: capability, execution evidence, people and leadership, systems and data, commercial transparency, financial stability and insurance, integrity and candor, market and vertical depth. Three outcomes: admitted; admitted with conditions, with named items to fix before the first introduction and a re-check inside 90 days; or declined, with reasons, and welcome to reapply after twelve months.
  7. Partner agreement and profile buildCommission terms, a bill-as-quoted commitment, SLA disclosures, reference permission, and an agreed statement of what they are not a fit for. The profile enters matching only after the agreement is signed.

Staying in

  1. Introduction follow-upTwo weeks and sixty days after every introduction we check with the client. Billing that does not match the quote, unanswered emails and missed onboarding dates go on the scorecard the same day.
  2. 90-day re-confirmationPartners confirm capacity, headcount, certifications and pricing structure every 90 days. Unconfirmed profiles are paused from matching until they do.
  3. Quarterly business reviewLeadership and account management: introductions received, conversion, client feedback, open issues, capacity and growth plans. Two missed reviews pauses the partner.
  4. Annual re-checkOperators: the same floor walk, the same questions and an updated scorecard for every site in the network, every year. Service providers: an annual working session and refreshed security, licence and insurance documents.
  5. Probation and removalProbation: a client complaint about billing, service level or communication not resolved within 30 days, a drop in a tracked metric, or a lapsed certification. Removal, immediately: misrepresentation on the application or in references, billing materially different from the quote, an insurance lapse, or treating a GrowthSteer client as a lead to be sold around us. Removed partners are told why.

Service provider track

We meet the team you would actually get, not the sales team.

Software, marketplace and marketing agencies, customs brokers, consultants, finance and insurance, staffing, packaging and sourcing.

With a service provider the risk is the gap between the pitch and the people who show up after the contract is signed. The working session closes that gap before an introduction is ever made.

Getting in

  1. Application and disclosure screenOwnership, years operating, headcount, client count and concentration, platforms and certifications, insurance, and anything pending. Commission terms accepted up front. Incomplete disclosures and hard-stop answers are declined automatically.
  2. Document reviewCapabilities deck, case studies with numbers, a sample statement of work or contract and pricing, certificate of insurance, and the documents the category demands: SOC 2 or a completed security questionnaire for software, licenses and bonds for customs brokers, lenders and insurers, platform partner status for marketplace and advertising agencies.
  3. Five client references, calledSame standard as operators: two current clients of 12+ months, one onboarded in the last six months, one who scaled with them, one former client. We ask about results against what was promised, who actually did the work after the sale, how scope creep and billing were handled, and whether they would sign again.
  4. Leadership interviewFounder or CEO plus the head of delivery or customer success. Roadmap, team tenure and turnover, client concentration, churn in the last twelve months and the honest reasons for it, who they turn away.
  5. Live working sessionSoftware: a demonstration on their production instance running a real workflow, not a slide deck, with the implementation and support people who would be assigned. Agencies: a walkthrough of a live client account and its results with the team that runs it. Brokers, finance and staffing: licence and bond verification and a sample file or placement walked end to end. In person where practical, on video where not.
  6. Scorecard decisionThe same eight dimensions and the same three outcomes as operators: admitted, admitted with conditions, or declined with reasons.
  7. Partner agreement and profile buildCommission terms, pricing-as-quoted commitment, a named account lead, reference permission, and an agreed statement of what they are not a fit for. Live in matching only after signature.

Staying in

  1. Introduction follow-upTwo weeks and sixty days after every introduction we check with the client. Billing that does not match the quote, unanswered emails and missed onboarding dates go on the scorecard the same day.
  2. 90-day re-confirmationPartners confirm capacity, headcount, certifications and pricing structure every 90 days. Unconfirmed profiles are paused from matching until they do.
  3. Quarterly business reviewLeadership and account management: introductions received, conversion, client feedback, open issues, capacity and growth plans. Two missed reviews pauses the partner.
  4. Annual re-checkOperators: the same floor walk, the same questions and an updated scorecard for every site in the network, every year. Service providers: an annual working session and refreshed security, licence and insurance documents.
  5. Probation and removalProbation: a client complaint about billing, service level or communication not resolved within 30 days, a drop in a tracked metric, or a lapsed certification. Removal, immediately: misrepresentation on the application or in references, billing materially different from the quote, an insurance lapse, or treating a GrowthSteer client as a lead to be sold around us. Removed partners are told why.

The scorecard

Eight dimensions. Three outcomes.

Scored by the person who made the calls and walked the floor, not by whoever read the deck.

01

Capability

02

Execution evidence

03

People and leadership

04

Systems and data

05

Commercial transparency

06

Financial stability and insurance

07

Integrity and candor

08

Market and vertical depth

Admitted

Meets the bar on every dimension. Agreement signed, profile live in matching.

Admitted with conditions

Named items to fix before the first introduction. Re-checked inside 90 days. Conditions not met means the profile never goes live.

Declined

Told why, in writing. Welcome to reapply after twelve months with evidence the gap has closed.

What it takes

Required to get in. Required to stay in.

Honest capacity

Room for the clients we send, stated plainly, including what they cannot do.

Bill as quoted

The invoice matches the quote. Accessorials disclosed before the contract, not discovered on it.

Systems that fit

Integrations and reporting a client can actually run their business on.

People who stay

Tenured leadership, a floor or delivery team that is not mostly temporary, and clients who renew.

Depth where it counts

A real track record in the markets and verticals they claim.

Candor

They tell us what went wrong before we find it in a reference call.

Frequently asked questions

How does GrowthSteer vet 3PL and warehouse partners?

Application and disclosure screen, document review, five client reference calls, a leadership interview, and an in-person visit to every facility during a live shift before admission. We meet site leadership, the account team and the floor team who will handle the product. Operators are scored on eight dimensions and re-visited every year.

How does GrowthSteer vet software, agency and other service providers?

The same application, document review, five reference calls and leadership interview. Instead of a site visit, a live working session: a demonstration on their production system or a walkthrough of a live client account, with the implementation and account team that would actually be assigned.

How many references do you check?

Five, called by phone with a standard question set. Two current clients of 12 or more months, one onboarded in the last six months, one who went through a peak season or scaled with the partner, and one former client.

Do you really visit every facility?

Yes. Every facility we match clients into is walked during a live shift before the operator is admitted, and again every year. A facility we have not walked is not in the network.

Can a partner be removed?

Yes. Probation for unresolved client complaints, a drop in a tracked metric or a lapsed certification. Immediate removal for misrepresentation, billing materially different from the quote, an insurance lapse, or going around GrowthSteer to sell to an introduced client.

Does it cost anything to apply?

No. There is no fee to apply or to be listed. Partners pay a commission only when an introduction becomes a paying client.

The 3PL Cowboy
Written by the GrowthSteer Advisory teamLed by Michael Nooner, The 3PL Cowboy: 17+ years in supply chain, 60+ facility launches, host of No Bull: Supply Chain Talk. We cite primary sources and never rank partners by name.

Think your operation clears the bar?

One application, every category you serve. We will tell you where you stand at each stage.

The ecosystem

Related, independently operated.

GrowthSteer refers parcel, inventory and fractional-leadership needs to these platforms with your consent. Your profile carries over so you never re-enter it.